Another Bb Photodesign Logo
The “B’s” come from Brittany Bostrom, that’s me!
As a designer, it is very important to brand yourself. One of the key ways to brand yourself is to create a personal logo. This logo should represent you, your style, and be recognizable. Keeping this in mind I wanted to create a logo that was simple yet memorable, so I used lines (to create a shape) and text. My personal and design style uses a lot of little details while keeping the overall feel very clean and uncluttered. Colors are also a big part of my style; I like bold colors that pop!
Turns out creating an interesting, yet readable, shape using 2 “b’s” and incorporating the words “photo design” is a lot harder than I first thought. In my first sketches, the “BB” and “Photodesign” are separated but I really wanted to figure out a way to blend them all together so they looked connected. I finally figured this out through lots of sketching and ended up with a few ideas I thought were good enough to create in Illustrator.
After spending some time in Illustrator I came up with two posibilities. Both had a similar feel and style so I had to pick the one that would stand out as the most interesting. The second logo incorporated the “P” and “H” of “photo design” better so at first I chose to focus on that logo.
The changes I made seem slight but made a huge difference in the look of the logo. These included changing the thickness of the different parts of the “B”, playing with the spacing of the shape and the text, and playing with lots of different colors. In the end, I stuck with a bright teal and dark plum color.
And More Drafting:
After getting feedback on my design, however, it became apparent that my brand name wasn’t coming across the way I wanted it to. Many people had a hard time seeing the “P” and the “D” and read it as “Bhoto Design” and some only saw “B Photo Design”. This was a big problem; your logo should make the name very clear. So I decided to switch it up and combine my two original ideas. I wanted people to see the logo and think “BB Photodesign” right away.
Here are the two sketches I combined to create my new logo. I did decide to simplify the inner “B” and keep everything the same width and not incorporate the “P” and “D” from “PhotoDesign”. This made the name a lot clearer.
Through lots of peer and professor feedback, I came up with my final design. The revision process made me change the look of my logo quite a bit. I did stick with the same color scheme and general shape of the “B”s but I changed the little details a lot through the drafting process. Now my logo has 2 much more clear “B”s and the whole name, “BB Photodesign” written out so the viewer knows exactly what they are looking at.
The finishing touch was to create a few mockups to show how my logo would look when printed on actual products. This is always one of my favorite parts!